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Automated
Traffic Generators - Pop-Ups & Pop-Unders
How
They Work
While each generator is a little different from the next, they all basically run
the same way. You sign up, for free, to become a member and your website goes
into a member pool. You then visit sites within the member pool and begin to
earn credits. You may also refer others to join the system and earn additional
credits. The credits are then used to send members from the pool to your site,
thus generating new traffic.
Depending on the traffic generating system, you may have a choice on how to
visit sites in the member pool... either through start page exchanges or
click-through exchanges. Many also offer the additional option of buying
additional credits to drive even more traffic to your site. The credits usually
earn you pop-up or pop-under advertising exposure for your web site, usually at
a ratio of 2 credits to one exposure.
If you're wondering why I listed
this promotional method under "Paid Advertising" when you can indeed
use it for free, it's because, if you're serious about building your business
online you will not have time to wile away the hours opening and closing your
browser or viewing site after site in order to earn your advertising credits. If
you are serious, you are going to go directly to the "buying traffic"
option most of these services offer, and purchase yourself thousands of credits
for a very reasonable sum.
A few words on the subject from respected marketing mentor, Sam Robbins:
"In my experience, one of the biggest reasons most Internet marketers fail
is that they waste huge amounts of time constantly looking for and testing new
promotional strategies - because nothing they seem to try ever works very well.
At the end of the month they find themselves no better off than they were the
month before ... because they have no traffic-generating SYSTEM.
Taking into consideration time, money and effort ... your number one priority
should be to develop one or more traffic-generating systems. Ideally, this
"system" will drive traffic to your site day after day without a huge
investment of time or money, either initially or on an ongoing basis.
I think just about everyone would agree that an automated traffic-generating
system that had the potential to generate an unlimited amount of traffic, for a
very small investment of time and/or money, is every struggling web marketer's
dream. I mean, wouldn't that solve a lot of YOUR problems?"
If it would, you should look into the automated traffic generating programs
listed on this page. Based on my own experience, they are the best of the lot. There
are some caveats, however.
Important Points to
Bear In Mind When Using Pop-ups or Pop-unders
=> If you do decide to purchase pop-up or pop-under traffic, you won't want to
send that traffic to your main page. Heed Keith Baxter of EasySiteHits advice:
"It's essential that advertisers create a 'Hit and Run' page. They need to
grab attention quickly and make customers respond to ONE THING ONLY!" (This
being the case, be sure to use a powerful, enticing, benefit-laden headline.)
=> Although most services allow you to target your traffic, you'll have very
little control over the quality of the web sites you are advertising on.
Unfortunately, when you're dealing with networks, you essentially go in
blind. Which is why it is important to be selective.
=> It's important to be the ONLY pop-up or under on the page. Some companies
will spawn many windows, which dilutes the whole point of the exercise and
wastes your money.
=> Because someone visiting your site from a pop-under ad did not opt to do so
voluntarily, they are not going to be as receptive to what you have to sell
them, so start cautiously. Track and test everything. You need to be able
to measure how many sales and/or newsletter sign-ups result from the traffic you
purchase.
As Sam points out, however, even if you only get a 1-2% conversion rate per
1000, the traffic is so cheap, you're still bound to come up on top!
Bottom line? Not all automated traffic generating systems deliver on their
promises, but if you choose wisely, they can help you gain a significant amount
of new traffic to your website with little or no cost and very little effort!
Remember This Equation:
TARGETED TRAFFIC = LEADS = BIG PROFITS! (Provided, of course, that your website
can convert the targeted traffic into sales!)
Some Popular Automatic Traffic Generating Services include:
Five Rules Of Effective Pop-Up Marketing
One of the most popular new ways to market online currently is with pop-up windows.
This amazing new marketing tool can dramatically increase your ability to
capture opt-in names, make "second chance" sales presentations to site
visitors, and test headlines and hot buttons. Some site owners have even claimed pop-ups have turned their unprofitable
online businesses into regular monthly cash generators!
All this said, the unfortunate fact of the
matter is that many inexperienced Web marketers abuse pop-ups, which alienates their
prospects and
also costs them hard earned cash.
The following are five guidelines to follow when implementing a pop-up on a
site in order to retain the good will of your site visitors while maximizing the marketing
power and response to your pop-up window.
1. Don't over-do it. Limit your pop-ups to one, or at the very most, two. One upon entry and one
upon exit.
2. Be careful not to trap surfers in a circular path.
Sometimes, a site owner will create a pop-up hell without meaning to, because
they inadvertently lead a prospect down a navigational path without considering
its impact. Make sure to consider who is getting your pop-ups, where they are
getting them and when they are coming up. If you use exit pop-ups, make sure to
direct users to "clean pages" that don't put visitors into a loop.
3. Use cookies to limit pop-ups on repeat visits where appropriate.
Familiarize yourself with scripts that use cookies to track users, so they
aren't bothered with the same pop-up again and again. A nice benefit of using a
cookie-enabled script is it prevents people who navigate using their back button
(which is very common) from seeing the same pop-up more than once.
Along these lines, an excellent tool to look
into is Ryan Deiss' handy Pop-up Rotator.
It allows you to
display (or rotate) multiple pop-ups on your site. This means that your
visitors don't have to see the same pop-up advertisement every time.
It's
the only pop-up tactic I know of that allows you to profit more, while annoying
your visitors less:-)
4. Allow sufficient user control. You can make pop-ups of many types,
with or without toolbars, scrollbars and the option to resize. As a general rule
of thumb, it's best to include as many options as you can so that viewers can
close the window easily, resize it to accommodate browser settings or minimize
it so they can look at it later.
5. Last but not least, make sure you thoroughly battle test your site after you
install any pop-up code, especially if you are using exit scripts. Check out the links on your pop-ups and thoroughly explore each one. Make
sure they work, the windows open correctly and the paths are clear and easy to
follow.
TIP:
If you want to learn how to use Pop-Up ads to quadruple your opt-in rate, explode your
sales and generate up to 300% more cash from each visitor to your Web site, you
really should pick up a copy of Jonathan Mizel's Amazing
Pop-ups. The
all new version, Amazing Pop-Ups 3.0,
teaches you the easiest way to implement entrance, exit and delayed pop-ups,
pop-unders, self-destructing pop-ups, cookie pop-ups, and much more!
Plus, you'll discover the best-kept secret of getting your pop-up ads to display all over the darn Internet, including your competitor's sites, absolutely FREE!
( The book includes a "Pop-Up Power Tool" for creating any type of pop-up
you like - Just click on the features you want and it instantly generates the
perfect pop-up code for you.)
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