Two Easy Steps That Turn Your Web Traffic Into Money

by Mark Joyner

So, you've got an Internet business, and yet you still don't know how to turn your web traffic into money. You're not alone. Probably 99% of Web business owners don't have a clue as to how to convert the traffic they work so hard to get into sales. 

You'll recall that I coined the phrase, "All hits are not created equal." More hits do not necessarily equal more sales. Yet people go through great lengths to get traffic wherever they can get it - and then wonder why they're not making any money. That's because they haven't learned the 2 easy steps that are absolutely essential for turning their web traffic into money. Here they are: 

Step #1: Use a different marketing approach for each different traffic source.

First, identify your traffic sources - such as search engines, promotional articles, ads, contests, links from other websites, pay-per-click services, newsgroup postings, StartBlaze, etc. 

Evaluate the web traffic that each of those sources brings to your website, as follows: What frame of mind are web surfers in when they arrive at your site? 

Next, use a different marketing approach for each different traffic source.

Example: Let's say, your website is presently designed to target traffic that comes from search engines. Your website may very well be an ideal marketing vehicle for search engine purposes because people have actively searched for information that your website provides, and they are therefore in a receptive frame of mind upon arrival. 

But that same website may not be the ideal marketing vehicle for traffic that comes from StartBlaze, for instance. That's because people who view your website as their StartBlaze opening page are not in the same frame of mind as those coming from search engines. For your StartBlaze traffic, you might want to consider creating an alternate entry way, such as a special doorway page that stops them dead in their tracks, and breaks their preoccupation by zeroing in on their particular wants and needs.

Determine which of your present marketing activities, campaigns or materials will grab the attention of each specific traffic segment. If you don't have one that is suitable, don't just settle for one that's marginally adequate -- create one. 

Step #2: Determine what you can do with your traffic in light of your overall marketing objectives.

Assuming you've identified all your traffic sources, ask yourself this question: What do I want to accomplish with the hits coming from each traffic source? If you answered, "Why, to make sales, of course!" -- think again. 

This is where you need to "get real" about your objectives. Depending on your evaluation of your web traffic, you may have to modify your objective to generating leads, for instance -which you can later convert to sales. 

Example: Instead of directing your StartBlaze.com traffic to your website's home page, direct it to a special web page that you create. The special web page could feature a compelling description of a free report, article, newsletter or software download -- one that would particularly appeal to people in the traffic segment you're targeting. 

This will compel the prospect to submit their e-mail address (or as an alternative, send an e-mail to your autoresponder) so that you can deliver the information immediately. Once you've captured their contact information, you can then follow-up to elicit the response you want, i.e., make them buy, agree, click or sign up. 

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ABOUT THE AUTHOR:  

Mark Joyner is widely recognized as one of the top Internet Marketing experts in the world. He recently retired as CEO of Aesop Corporation, the makers of the famous ROIbot Tracker. He is the author of 1001 Killer Internet Marketing Tactics and  the wildly popular Confidential Internet Intelligence Manuscript.  Using just one of the techniques he reveals in this top secret report is guaranteed to increase your Internet sales by 32%! Before he left, Mark rounded up 14 of his fellow Marketing Masters in a legendary last, tell all seminar and now this Ultimate Marketing Seminar is available to you on 15 DVDs. Click here to learn more...

If I could show you one simple technique that in 5 minutes would increase your Internet sales by 32% would you do it? What if I had a collection of these techniques that took me years to test and perfect, would you want to use them? Of course you would.

" Jay Conrad Levinson said he'd easily pay $2,000 or more for this document. He said "every page was a true revelation."

Joe Vitale said everyone selling *anything* on the Net should keep a copy of this on their desk.

There's a reason people are going crazy for this document. Don't you want to know why? Click here now to find out exactly what's in my groundbreaking "Confidential Internet Intelligence Manuscript."

All the best,

Mark Joyner
CEO, Aesop.com
Author, "Mind Control Marketing"

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