Skyrocket Website Traffic With 'OPT' 

by Jim Edwards

A previous article about pay-per-click search engines opened a 'Pandora's Box' of questions from readers about additional sources and methods of driving targeted traffic to their websites. 

The most immediate source for website traffic (besides using pay-per-click search engines) entails the effective use of 'OPT' - Other People's Traffic.

Other website operators have the targeted website visitors you need right now - you just have to get them to funnel some of it your way. 

Your mission is to find people who can refer you their traffic either for a flat fee, as a trade for services or on a per-click basis. 

The quickest way to find people to refer traffic is to take inventory of who you know that operates a site drawing the type of visitors you need. 

Once you have exhausted that list, go to the search engines and do a search for the keywords that would bring targeted traffic to your site. 

Make a list of the websites that rank well in those searches and approach those individuals with related, but non-competing sites about a traffic deal. 

Try to work all your agreements on a traffic trade or per-sale basis first so you won't have to pay any cash out of pocket. 

If you don't have enough traffic to trade, or they don't want to work on commission, then you should negotiate a per-click or per-signup deal. 

This means you only pay when a visitor comes to your site or signs up to receive your newsletter or other information. With this structure you only pay for performance and can maximize your return if you do have to spend money.

You have 4 choices for funneling another site's traffic to yours: 

1. endorsed mailings

2. pop-up windows

3. link trades

4. banners

Endorsed mailings are by far the best way to funnel traffic from another site. 

A well-written endorsement letter by a website operator who already has a relationship with people who can buy from you is often worth its weight in gold. An effective endorsed mailing can result in traffic, sales, and money in your pocket within mere hours of sending it.

Focused 'pop-up' windows represent the next fastest way to funnel traffic to your site. 

When used incorrectly, pop-up windows create an annoying distraction for web surfers. Make sure your pop-up windows are relevant to exactly what visitors want by providing focused content.

The next way to funnel traffic from other sites is using 'Reciprocal Links' - which is a fancy way of saying trading links with someone. Make sure you negotiate a high profile spot for your link on the other person's site.

Banner ads represent the least effective way for getting traffic from other sites because web surfers have learned to ignore them. However, they can result in traffic if you only buy them on a per-click basis.

Creativity is key when negotiating with other websites to steer some or all of their traffic your way. Create win-win scenarios and many will jump at the chance to work with you. Jim Edwards is the co-author of an incredible new ebook that will teach you how to write and publish your own highly profitable ebook in a week or less... even if you failed high school English class!

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ABOUT THE AUTHOR:

Why are some people getting rich selling their ebooks? Jim Edwards and Joe Vitale have created the *ultimate* guide 'How to Write and Publish your own Outrageously Profitable eBook... in as little as 7 Days!' FREE Details: ==> http://www.7dayebook.com FREE Mini-Course: ==> mailto:7dayebook@getresponse.com

(c) Jim Edwards - All Rights reserved 
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