'Pop-Unders' - The Latest Online Gold Rush

by Jim Edwards

In the always mad dash to increase online profits many webmasters have found yet another technique to squeeze every last dollar out of their websites. This new technique, like all methods, gradually came into use online until it suddenly seemed everyone realized it works! 

The latest rush to cash in online comes from 'exit traffic'.

In his latest seminar, Jay Conrad Levinson, author of the 'Guerrilla Marketing' series of books, explained that maximizing sales from existing customers rates the best way to survive a downward economy. 

Statistically it has proven six to seven times easier to sell an existing customer than to find a new one, so Levinson advises working closely with clients you've already obtained.

Well apparently the same principle holds true for maximizing return from every single website visitor a site can attract. With increased competition and expense just to get a single pair of eyeballs to your site, 'make every visitor count' has become the online battle cry for any serious site owner. 

Whether they buy or not, the one thing every website visitor must eventually do is leave a website. This sounds overly simplistic, but often the simple things end up the most powerful! 

Until recently, when a visitor was done at a site, 99% of all website owners just let those people go.

Who hasn't seen those pop-up windows for the X-10 camera, the 'world's smallest camera' that comes with a very thinly disguised marketing message about what you can 'really' use the camera for! 

That pop-up window has annoyed millions of people, yet the message still runs because it makes the advertiser money. 

The latest trick in pop-up windows is designed not to annoy, but entice visitors to take a look at something else that might interest them. 

Now of course many website owners will throw any message in front of people hawking almost anything under the sun - which will ultimately doom this marketing device. 

The latest generation pop-ups - known as 'pop-under's' - load behind the surfer's open window. This is different from an 'exit pop' which doesn't load until the surfer leaves a page.

Exit pop's don't work as well because surfers see them loading and often click 'close' without viewing them. 

A pop-under pre-loads behind the open window so a new window is already waiting when the visitor 'exits' their open window. 

The key to success with using pop-under windows effectively lies in making the pop-under relevant to the original site. 

If a visitor shows up to your site looking for sales letters, but you do a pop-under on weight loss, your results won't bear as much fruit as if you did a pop-under offering a book on better writing techniques.

I personally have used pop-under's to almost double sales on one site using existing traffic from another. 

The technique has proven very powerful, but the effectiveness will only last a short time until everyone jumps on the bandwagon and a few people abuse it - spoiling the opportunity for everyone else. ----

Jim Edwards is the co-author of a step-by-step, 'paint by numbers' guide that guarantees to teach you how to go from zero to making real money online in about a month!

'33 Days to Online Profits' 

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ABOUT THE AUTHOR:

How much would you pay to get day-by-day instructions from 2 top Internet marketing experts every day for 33 days? ** How about 88 cents? ** You can start with a few bucks  and a good idea to make lots of money online! I did, and I'll teach you how no matter what product you sell... ===> http://www.33daystoonlineprofits.com 

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